JAY BEAUTY
NEW JERSEY.

We’re a family-owned beauty supply company,
now serving Hamilton and Elmwood Park, New Jersey

Our Mission.

To make it easy for every customer to find the hair, wig, skin care and nail products they trust — backed by a team that genuinely cares, in a store that feels welcoming every time you visit.

Our Team.

Meet the people behind the counter
the same warmth and expertise our Hamilton customers know, now in Elmwood Park too.

John Brooklyn

FOUNDER

Dwayne Smith

DESIGNER

Ruben Lorenz

CODER

Billy Bob

SUPPORT

What We Carry.

From premium wigs to everyday essentials, here’s a look at the categories you’ll find in every Jay Beauty store.

Hair & Wigs

Premium wigs, extensions and hair care from trusted brands like Outre, Sensationnel and more.

Skin Care

Cleansers, serums and treatments for every skin type, curated for everyday routines.

Nail Care

Polishes, press-ons, tools and accessories to keep your nails salon-ready at home.

Beauty Tools

Brushes, dryers, irons and everyday accessories from the brands you already trust.

Cosmetics

Makeup essentials and accessories from the brands our customers ask for by name.

Accessories

Headbands, clips, bonnets and everyday extras to complete every look.

Visit Us

Stop by either of our New Jersey locations and see why Jay Beauty has been the go-to beauty supply destination for hair, wigs, skin care and more.